Garnier Public Relations
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Sheri Candler Marketing and Publicity

Publicity is first in our list of filmmaker resources because we firmly believe that it is the most overlooked part of filmmaking.

We have also listed organizations to contact in search of grants to get your film financed, and commissions to help you follow the local laws in making your film, and offered our own resources for feedback regarding your screenplay or film, blogs to see what your fellow filmmakers are doing, and schools to educate yourself in filmmaking, all things most filmmakers figure out how to accomplish, with the hard part usually being the finding a larger audience for their film through distribution.

While contacting distributors to look at your film can work, IFS knows the benefits of having buzz for your film coincide with a screening at a festival to which you can invite potential suitors is a great way to make a first impression and show the potential of your film.

To every filmmaker lucky enough to get a public screening at a festival, showcase or event, IFS recommends heavily publicizing your film. Starting with Facebook and phone calls to every journalist you know, it's time to hit the bricks and promote your film. This is often the most unfamiliar territory a director faces in the making of their film. Hiring a Publicist or PR firm that knows how to promote a small film can be a real aid in the growth of your film's reach and helps maximize the attention you get from a film screening and winning an award.

But don't take our word for it. We encourage filmmakers to shop around, or even do the work for themselves. Publicity for your film is the next step after being accepted to a screening or festival if you want to find a larger audience beyond the festival.